E-Articles - Computers and Technology

The playstation 3 is going to be a machine of machines. One that no other vid

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eo game console can possibly match. It will have the Blue-ray drive, and have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the ability to watch and burn DVD movies.

Even more, the Playstation 3 will

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be a mini computer, and have the ability to process information much much fa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ster then the playstation 2 does, or even the XBox 360. All of this is great

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for Sony in theory, but when one sits back and analyzes the situation, it can

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

become a bit more confusing.

When the Playstation 2 was released 7 years ag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o, the average number of games sold per unit sold was 5. Fastforward to the P

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

SP; it released and has only sold about 2 games per PSP sold. This is mainly

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

because of the multimedia aspect of the game. People are buying it to watch m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ovies just as much as they are to play the games.

This doesn't sound so bad,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

but it can cause problems for Sony. A lot of Sony's income from video game c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onsoles are the licensing fees they charge video game companies to create gam

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es on any of Sony's console platforms. Thus, when less games are being sold,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

less money is being paid for the rights to make games since not as many games

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

are being bought compared to the past.

Another possible problem with the Pl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aystation 3 is the complexity of the interface. Since the Playstation 3 is so

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

powerful, crtics are speculating that the console may confuse consumers and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

give the PS3 the reputation of being complicated.

Whatever the case may be,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the Playstation 3 will prove to be the biggest release in video game history.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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