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Have you inherited your Dad's trading card collection - ie. pieces of printed cardboard that co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

me with a piece of gum that looks like it tastes like cardboard too? Well today's trading cards

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have evolved to include, wait for it... (cue bells and whistles), holograms and foil..! Wow, riv

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eting isn't it. And the corporates complain that there has been a decline in demand..?

So if

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you are a groovy member of Generation Y who cares about your sports, are used to being stimulate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on all levels and demand decent, multi-dimensional content, (ie. you like your MTV, Gameboy, PS

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

2, music and video etc), then you need to Get Serious about your trading cards - litera

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lly!

Serious are the ever so clever and extremely contemporary people behind CD and DVD Tradi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng Cardz TM - the hip, digital descendents of your dad's deforestating and now dust- collecting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

baseball cards! Stick a paper card into your PC/Mac/PS2/XBOX and what happens..? Diddly squat, t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at's what, except that you get a bill for repairs. Stick one of the Serious cardz into your hard

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ware and immediately welcome to stacks of interactive content all about your favourite sportsmen

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, that includes full screen action videos, bios, stats, photos, music, downloadables, trivia, ga

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mes, email postcardz... you name it! With over 60 officially licensed cardz to collect in the de

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

but releases for both the NFL and NBA and additional cardz promised throughout the season, what

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s there to wait for? News about the cardz is spreading like wildfire right now and they are hot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

among celebrities too, with Dick Stockton no less doing voiceovers on the NBA collection!

Com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing soon - Manchester United DVD Trading Cardz - so get in touch with your inner Red Devil... an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d 2 billion other Northern Souls that make up Man U's worldwide TV audience!

So welcome, come

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and join the express train of shiny, happy people and get yourself a shiny new Cardz collection

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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