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  • E-Articles - Flat Panel Displays - Beyond Plasma

    The term set-top box will become something of a misnomer in the near future, as most displays will become too thin to allow a box to placed on top of them. As the price of plasma & LCD displays has plummeted and their image quality has improved, they are popping up in homes everywhere.

    Although they are the
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    darlings of the media and the generic for flat panel display in the minds of many, plasmas are about to be in a serious fight with other technologies for the flat panel crown.

    LCD displays, seen on the desktop for years as computer monitors, and commonplace in smaller flat panel TVs, are finally increasing
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    in size to the point they are becoming a rival to plasmas in the 42" – 50” size range. Picture quality is similar to plasmas; however LCDs are immune to the burn-in that can affect plasma displays. This burn-in occurs when plasma units are used to display static images such as video game screens and stock o
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    r sports tickers.

    Plasmas generally have an edge in the ability to produce deeper blacks and more saturated colors than LCDs. Plasmas are also better at producing full motion video than LCDs because of the response time of the LCD panels, although this difference is disappearing.

    LCD TVs are a bit more exp
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ensive than plasmas at 42" and larger sizes, but they should last a while longer. Plasma displays should last 20,000 – 25,000 hours and LCDs should give 30,000+ hours of useful life. However, the latest generation of plasma displays from NEC, LG & others is claimed to have a 60,000 hour life. If that is an i
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ndustry trend, the traditional lifespan advantage held by LCDs may soon disappear. This comes at a time when Sony and other major consumer electronics manufacturers are either abandoning plasma or reducing their plasma offerings. Others, such as Panasonic, Fujitsu and Pioneer are firmly commited to Plasma te
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    chnology.

    Currently Sony has a 42", NEC a 40", Sharp a 45", and Samsung a 40" LCD TV or display. Samsung also has the big one, a 46" that started shipping in early September of 2004. The Samsung 46" was the first consumer LCD video display to have a 1080 line native resolution. This allows it to display 108
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    0p native when that format arrives for HDTV. The Samsung has been joined by Sony, Toshiba and others, to endow the mid 40" size category with some pretty solid LCD offerings. The largest consumer LCD TVs or monitors are the Sharp 65" and Sony showed a prototype 82" LCD from their Bravia line at the
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ="_new" href="http://www.1touchmovie.com/CES_2006.html">2006 CES in Las Vegas.

    Other technologies are on the horizon as well. One that has shown great promise is OLED, for Organic Light Emitting Diode. Developed by Kodak and Pioneer, this technology has been used for a few years in car stereo and cell p
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    hone displays. It's just about ready for prime time. Philips has shown a 13" unit, Samsung a 17", and Seiko-Epson has shown a 40" prototype.

    OLED’s advantages are many. It actually emits it’s own light, so it requires no backlight and has better contrast than a traditional LCD. OLED displays have a wide vie
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ing angle like a plasma display. Power usage is very low, less than 1/2 that of a traditional LCD display. At around 2mm deep, OLEDs are much thinner than either a plasma or LCD.

    They have a refresh rate about 1,000 times faster than a traditional LCD, so they will be far superior for video applications. Th
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ey have fewer parts than LCD or plasma and can be manufactured using a novel ink jet printing process. This promises to keep prices low as the technology is implemented. It is expected to see sub 20" displays in stores by 2006 with larger units following one to two years later.

    Other promising display techn
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ologies on the horizon include SED (Surface-conduction Electron-emitter Display) and carbon Nanotube. SED was developed by Canon, who began research into the technology in 1986. SED is basically the same principle as CRT, however there are important differences. The most important from a consumer standpoint
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    is thickness. An SED display is only an inch or two thick, depending upon screen size.

    The basic construction is two glass plates separated by a vacuum. One of the plates is coated with phosphors the other is mounted with electron emitters. Electrons are ejected when a voltage of about 16 to 18 V is applied
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to the emitters. These electrons are then accelerated by a higher voltage into a beam similar to that in a CRT display.

    The visual advantages of SEDs are as for CRT displays, great color, deep black levels and quick motion response. These advantages, combined with the slim form factor, low cost and small p
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ower requirement should make for a real winner.

    A unit shown by Toshiba at a Japanese trade show in April of 2005 even had it’s contrast ratio up to an incredible 100,000 to 1 by significantly reducing black luminance. Even if the specs were a bit inflated this would still amount to a fantastic contrast rat
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    io, on the order of 5 times that of a traditional CRT. At one time, Toshiba indicated they would move to this technology for all displays over 40” by 2006. However, after a spectacular demo at 2006 CES by where they indicated a late 2006 de
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    but, both Canon and Toshiba, Toshiba resheduled their release date for SED until mid 2007, ostensibly to allow them to produce lower cost SEDs.

    There is another fly in the SED ointment too. On April 21st, 2005 US firm Nano-Proprietary has filed a suit against Canon in the U.S. District Court of the Western
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    District of Texas, alleging that the surface (SED) televisions that Canon plans to release violates a licensing agreement signed 5 years ago between the Japanese giant and Nano-Proprietary.

    The pace of change in the home theater and entertainment display market has just kept accelerating. There are some pr
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    omising technologies around the corner that will allow, as usual, higher performance, lower cost and more compact form factors. As prices for advanced technologies plunge and technology improves, it will make it even easier for the average person to have a fantastic media system almost anywhere in their home


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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