E-Articles - Relationships

A while back, I read a study that stated that - the average couple spends less than 26 minutes a week in one-on-one personal intimate dialogue.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

If this is anywhere near accurate, it is a sad commentary on the quality of today’s relationships. (Keep in mind this time was quiet time when

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not: having sex, having dinner with the kids, shopping, working in the yard or whatever. It was dedicated - let’s talk time about - plans, drea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ms, challenges, feelings, goals, needs, wants.)

You can’t build a positive, nurturing, loving and lasting relationship on 26 hours of shared tim

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a year. It is even hard to build a real, solid, nurturing and long lasting friendship and intimate relationship with ten times this amount of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ime.

How is your relationship doing? Are you spending more than 1 hour a week (keep in mind even at an hour a week that’s only 52 hours a year.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

) in personal, intimate, real and vulnerable sharing with your significant other or less than the average of 26 minutes? If not why not?

Here a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e some of the common reasons why not:

1. You have no time.
2. You are to busy.
3. One or both of you travel too much.
4. You

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

don’t your partner.
5. It’s not a safe environment to be vulnerable.
6. The other person doesn’t care about your feelings, needs, inter

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ests, concerns.
7. One or both of you don’t listen.
8. There is an ego battle going on.
9. There are too many kids.
10. One o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

both of you have too many friends.
11. One or both of you have too many outside interests.
12. Work is too demanding for one or both o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f you.
13. The relationship has ended but no one will admit it.
14. You have crossed over the line from caring to not caring anymore.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r> 15. One or both of you is an invalidator. (read my book Nit-Pickers and Naggers)

Are your reasons listed above? If so why not take some

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time and evaluate them in more detail. If you can’t do it with your significant other for any of the above reasons, then at least do it alone

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd come up with your own reasons or causes and what can be done about them.

Remember in all life situations you have three choices; change them,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

accept them or leave (Read my book The Road To Happiness is Full of Potholes.)

Relationships that work have shared understanding, feelings, unc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

onditional acceptance and a genuine desire for the other person to become all they can be. Relationships that tend not to work have any number of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

psychological games, manipulation, ego control, emotional immaturity and selfishness going on.

There are couples who spend very little time toge

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ther and have wonderful relationships. For them it isn’t the amount of time they have but what they put into the time. These relationships are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

also uncommon. Time is a factor for most of us. We need time to understand, learn, grow, accept and love. These don’t come easily or instantly

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Ego has cost corporate America more money than any other single factor. This is caused by poor decisions, thwarted initiatives, products that have out lived their life cycle, acquisitions gone bad etc.

To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. Use these ten ways.

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