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  • E-Articles - Relationship Advice: The Why and the What of Making Things Better in Your Relationship

    A common piece of relationship advice I give to the couple whom I coach is to avoid concentrating on the topic of w
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    hy things are so bad and concentrate on the what of what are we going to do about it.

    This happens with so many co
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ples and it gets them in trouble. The pop psychology of our culture has taught us that if can figure out the why of
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    something then we can either fix it or it will just magically go away.

    In relationships most bad things do not go
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    way on their own. This is especially true when couples have drifted apart. It takes conscious attention and intenti
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    n to get things back on track.

    Let's take a look at the dangers of focusing on the why is this happening and the b
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    enefits of concentrating on the what are we going to do about it.

    Dangers of the Why
    • Figuring ou
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    the why lulls you into a false belief that you have actually accomplished something.
  • We tend to think th
  • nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    t if we know why someone is doing something that things will just magically change.
  • Creates a blaming and
  • and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    defensiveness cycle that is tough to break
  • Focuses on the past which is something we can do nothing about
  • ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    /li>
  • Leads to excuses not to change. As in "Well, I can't help because of (fill in the blank with whatever bad
  • ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    stuff happened to you as a kid).
  • Leads to a shirking of responsibility for change. As in "If only you wo
  • dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ld (fill in the blank) everything would be just fine."
  • Not much hope here.


  • Benefits of th
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    What
    • Focuses on the present and the future, both of which we can do something about.
    • Can
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ive clear direction for what to do to make the relationship better.
  • Avoids the blame game.
  • Help
  • t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    each person to take responsibility for their part and the responsibility to do something about it.
  • Can b
  • ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    e done in small, manageable steps, or as Bill Murray said in "What About Bob" - "baby steps, baby steps, baby steps
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    "
  • Lots of hope can be found here.


  • If this sounds like something your relationship needs, it
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ay be time to hire a good relationship coach. Most therapists focus on understanding the past, while a good relatio
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ship coach will help you focus on what to do now to create the kind of relationship in which you would like to live


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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