E-Articles - Relationships

Charm is like a social lubricant. When you’ve got it, no one notices. The only visible evidence is that the peop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le in your life are more cooperative, welcoming, trusting, and eager to be with you. Without charm, your interac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ions can be abrasive. There can be unnecessary anger, hostility, mistrust and opposition, leading to premature b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eak-ups and failures.

If you lay it on too thick, though, it’s yucky and repulsive.

Charm is communication con

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eyed by what you say and what you do, how you say it and how you do it. To be charming, you must communicate a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pecific message to others in your life. You must convey that

You are important to me
You a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e interesting to me

Your well-being comes first to me

Your relationship, just being in my li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

fe, is important to me

If you’re like most people, you’re reading this because you want other peopl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to feel that you are important and interesting, and you want others to put your interests first, to love you an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

make your life fuller and more rewarding. Not a problem.

When you are charming to others, the message behind t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e communication is this:

The way I make you feel is a gift. If you appreciate the gift and want to reciprocate,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

then treat me the way I treat you and make me feel the way I make you feel.

And it’s a powerful message. In

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nfluence, the Psychology of Persuasion, the first “weapon of influence” that Robert B. Cialdini lists is rec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

procation, the psychological urge to give back as we receive, and he says its “one of the most potent of the wea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pons of influence around us.” Dale Carnegie, How To Win Friends and Influence People, gives example after

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

example of how you can use charm to make your life better, and to improve the lives of others around you as well

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Here’s the bottom line.

If you learn to interact with charm, you will set the stage for others around you to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eciprocate.

As you show interest in others, they will find you more interesting
As you sho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

kindness in others, they will be more kindly toward you

As you show respect to others, they well be r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

spectful of you

As you show you are willing to cooperate with others, they will cooperate with you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Articles - How to Charm and Beguile to Become Irresistible

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