E-Articles - Relationships

Q. ELAINE, WHY DO MEN CHEAT WHEN THEY HAVE A GOOD WOMAN? Surely, such men are no good bastards!(Marnie)

A. Obviously, we know that women cheat too, Marnie. But as the question refers to you personally, I will only deal with men here.

Men cheat for all sorts of reasons, sometimes it is simply because they can do it, or the opportunity is available. But cheating

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is done primarily by three types of men: those with low self esteem, those who are unhappy at home and those who are afraid of commitment and are seeking 'fun'.

Low Self Esteem
Overall, cheating is done by men with mixed, conflicting or weak values. They are not firm in their commitment, in their identity of who they wish to be, neither are they sure of w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat they really want in life. They tend to have low self-esteem and a lack of trust in others. No matter how 'good' or faithful the partner is, having one woman is not enough. There is always someone better outside. Perhaps being deprived of expressive love when they were younger, particularly from their mothers, there is always a doubt in their minds as to how worthy

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they are to women. Add to that, the competitive nature of their world, where they are always trying to impress their peers, and the usual answer is also to try to impress as many women as they can to uplift their feelings of self worth - regardless of the quality of life at home. But that merely causes heartache for the chosen women, while reinforcing the men's low sel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f-esteem as 'bad' guys or 'bastards' in a never-ending circle.

The serial philanderer is marked by a strong desire to 'prove' something, though he is not quite sure what that is. However, it is usually about his virility, control of women, or ability to attract women. Men who go from one woman to another are also the worst at having that done to them, always feeling i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ndignant at their women daring to fancy someone else because that is all part of what they are trying to prove, that they are the best lovers. Yet they are likely to be very poor lovers because it is always about them, no one else, and so they tend to take instead, finding it very difficult to truly give of themselves.

Unhappy Men
Married men, and those in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

long term relationships, cheat mainly because they believe that having a short-term affair will temporarily resolve any problems they have at home and prevent them from 'hurting' anyone long term. The fact that their partner is already being hurt by their lack of attention and affection - and being prevented from finding love too - does not seem to come into the pictu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re. There are three problems with this approach. First, it stops the major conflicts in the relationship being acknowledged, explored and addressed. Second, it makes the situation worse because any liaison only proves starkly what is already missing at home, especially sexually. Thirdly, it deliberately ignores the fact that the man is taking his affections elsewhere w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hich begs the question: How does giving one's self to someone else shows love and affection for the person left at home and, above all, accord her due respect for her love and support?

Finally, men in relationships stray through a conflict of perception. What their women perceive that men want from them might not be necessarily what those men actually desire, a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd women seldom seek to find out because they are afraid of the answers! So after the honeymoon period is over, when their heartfelt desires haven't been fulfilled, spouses soon seek it elsewhere. In the meantime the women who are affected turn on the men and blame them for their 'bad' behaviour instead of looking into themselves to see where they have missed a connect

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion and, at worse, getting out of their demoralising situation. It is always easier to vilify others because it stops us looking at ourselves, but women aren't tied to philandering men. They can actually make a life for themself on their terms by CHOOSING to act differently. Each person is responsible for their lives. It is fear which keeps them stuck while they wait i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n vain for the men to change.

Fearing Commitment
The next major group of 'cheating' men are the ones who fear commitment. They want a 'secure' home, with all the trimmings, one they can return to at the end of the day, but they do not like to perceive themselves as 'married' or long term partners, stuck to one person. They like to keep their options open a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd so they seek 'fun', which carries the implication that marriage, or being in a relationship, is 'serious' business so one has to get the fun outside! They miss the supreme irony that if they are in a really great relationship, it would be automatic in fun and enjoyment because any relationship is supposed to make them happy. Not make them feel so terrible that they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

need to have 'fun' elsewhere. This category also contains ageing men who are worried about getting older and believe that by starting again with someone else, usually someone younger, it will give them a new lease of life and make them feel better, while they preserve the status quo at home to ensure the benefits from both sides.

Women as 'Victims'
I belie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve your question not only affects men, Marnie. Women also condone such cheating by their behaviour in sustaining it through fear of the consequences of their own reaction, and the pay-off they get from having the men with them. Women who put up with such soul-destroying behaviour by constantly 'forgiving', have no self-love or respect either. They are prepared to forgi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ve for their own benefit too. There is always some pay-off for doing that, otherwise they would not be living in denial hoping the men will change when only self-change guarantees real alteration in such situations. Many times it is also to 'punish' the men for their actions, but they only end up punishing themselves too through ongoing bitterness, resentment and pain,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

while becoming less attractive in the process! Negativity only destroys, it doesn't build anything. So if your man is a serial philanderer, you really are only hurting yourself and need to get out of there. Everyone is entitled to a second chance. But if he is on his third affair, he has had two chances too many, and will merely continue doing it because your presence

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

teaches him that he can get away with it.

Women in these situations usually believe that they 'love' the men who perpetuate such gross disrespect to them, and they are loved in return. But it has nothing to do with love. Love does not seek to hurt. Love appreciates, is unconditional and at its heart is respect for the individual. Where there is no respect for a pe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rson and their feelings, there is no love. And whereever someone will continually put up with something that is detrimental to themself, while they keep blaming another for their predicament, you will find firm evidence of the absence of their own self-love and respect. There will also be the deep-seated belief that they do not deserve anything better. They are lik

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ely to believe that their man, as 'bad' as he is, will be the only one to love them. And so they stay put, trying to 'love' their man, while dying inside from exclusion, hurt and neglect. Very, very sad, indeed, but only they have the power to change their situation by seeing it for what it really is: simple, relentless emotional abuse which will damage them in the end

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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