E-Articles - Relationships

The word communicate can often cause chills up people's spines. It is so overused and seems to be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the answer for everything. Why is that so? Because in many ways it is. We communicate through ou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eyes, our mouths, our body language, our tone of voice, what we wear, and how we move. We cannot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

escape it so we might as well get good at it.

When it comes to relationships communication must

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e open and it must be consistent. It is not enough to have a talk when something is not going wel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and then choose to communicate the things that have been piling up for the last 2 months. The on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y way that communication works is if you do it in a deliberate and active way all of the time. Pl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ase do not misunderstand me. I am not telling you to make the dreaded mistake of having to discus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in detail every thought you are having every minute that you have it, unless you want to drive y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur partner far far away; however, when something is bothering you or you feel like one of your es

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ential needs are not being met, tell your partner. He or she cannot read your mind. Do not be afr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

id that if you open up about something that is important to you, he will leave. If he does, he wa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

not worth it and would not have made it over the long haul anyway. Communicating your thoughts,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

opes, needs, and desires is the most powerful tool you have. If you hold your tongue or keep thin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s in, it will manifest itself in some way. Why run the risk of having it take on a life of its ow

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

when you can clear the air now?

One practice that works for some is to identify the things abou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the relationship that you continue to think about in a negative way day after day. Then ask your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

elf these questions: What will happen if this continues? How is it impacting the relationship? Ho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

will I feel if I continue to go unheard? What is the worst that could happen if I communicated t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ese thoughts to my partner? What is the best thing that could happen?

Communicate or deteriorate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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