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Every time I ask my readers what's the most frustrating thing they experience w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hen trying to eat a very healthy diet, the number one answer that comes up is *cravings* for unhealthy foods.

It seems that even though you may know what's good for you, the “bad” foods or the foods you're trying to avoid are still not on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y tempting, but sometimes temptation is stronger than anything. Like the movie said, “Resistance is futile.”

Now, I know it's been said that the best way to resist temptation is to yield to it, but today I'm not going to suggest that. Ins

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ead, I'm going to give you 5 actions you can take when you're craving unhealthy foods.

1. Eat More Raw Food

From my experience, the number one reason why people experience cravings on a raw food diet is that they haven't learned to eat e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ough fruits and vegetables to be well nourished. They eat a starvation diet that may be good for short-term detox, but it's not enough to sustain them over the long run.

So the one thing you can do whenever you're craving unhealthy foods

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is to eat more raw foods. Make yourself a big banana/blueberry smoothie and don't consider eating anything else until you've finished it.

Then you can learn to gradually increase the amount of raw foods that you eat, to the point that you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re no longer craving unhealthy foods.

2. Wait for True Hunger

In my book The Raw Secrets, I explained the difference between true hunger and false hunger. In true hunger, you will be satisfied by simple foods. With false hunger, you will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

*crave* complex, spicy, or salty foods, and might not feel at all drawn to eat fruits and vegetables.

One thing you can do when you're craving unhealthy foods is watch how you feel and identify whether you're experiencing true hunger or f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lse hunger. (Those signs are listed in the book The Raw Secrets).

If it's false hunger, commonly referred to as “appetite,” then it won't hurt to simply wait until you are truly hungry before eating. At that point, you may find that a gre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

en smoothie or a fruit salad might be the food that you're really craving.

3. Break Out of the Pattern

Often, cravings arise when there is a situation that “triggers” the cravings - some mental or emotional association that is “anchored”

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to the particular foods that you're craving.

For me, I would always crave all sorts of foods when I visited my mom. The emotional triggers associated with the place where I grew up were strong, and for many people it's the same.

You can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

earn to avoid these circumstances as much as possible, and/or break free of the emotional patterns or triggers when the cravings occur.

For example, if a certain situation triggers a craving for you, then you have to understand that your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rain has been “conditioned” to react that way.

One thing you can do is simply break the pattern by doing something you wouldn't normally do in that situation.

That can be go out for a run, go take a walk, jump in a pool, do some jumping

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

jacks, laugh... anything to break the pattern!

4. Identify the Emotion

You can also be craving unhealthy foods when certain emotions arise. The reason is that we often use foods to “numb” ourselves whenever we feel emotions we don't like

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

And it's not just lonely or fat people who have that problem - everybody does, to some degree. The foods we call “comfort foods” are in fact “numbing foods” that prevent us from experiencing our feelings.

The solution is not to run away

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from the emotion, not to “express” it, but to simply feel it. Accept the emotion, feel it, and observe what happens inside of you when you're not running away from the emotion by using “comfort foods” to numb it.

You might discover very i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

teresting things about yourself in the process.

5. Get at the Root of Your Cravings

Ultimately, you want to get at the root of your cravings. If the cravings are of a nutritional nature, you want to learn how to eat a healthy raw-based d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iet that fulfills your nutritional needs. I recommend as a minimum that you invest some time in learning the basics of this diet by referring to the following resources:

o Raw Health Starter Kit
o Making Friends With Your Food

But t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ere are also complex chains of emotions attached to our relationship with food, and if you've been raised in a Western culture, chances are that you use food for many reasons, not just for nourishment.

In order to eradicate cravings compl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tely, you need to change your *relationship* with food, so that you can do away with cravings and feel confident in facing the inevitable social obstacles that present themselves when applying a raw diet in a predominantly “cooked” society

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people believe that they might have food allergies but this is quite rare. It is more likely they could have food intolerance which is not quite the same thing.

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