E-Articles - Health and Fitness

The aspiration of women in many from all over the world, especially in those that are more westernized, to be thin, skinny, and slender is evident and visible in everyday life. This drive and desire is fed by the many television programs, magaz

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ines, weight loss advertisements and programs that portray an ideal figure and image that women should align themselves with and live up to. The injurious effects of this never ending talk of pounds, ounces and kilograms is clear when you hear

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of the world’s latest generations of girls are suffering and growing up with eating disorders.

Many different types of eating disorders exist, such as, anorexia, bulimia, binge eating, overeating, but some of the common denominators in the ca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se of most includes; emotional insecurity, lack of identity, low self-esteem or self-worth, the feeling/perception of ‘not being good enough’ and anxiety. The question that should be asked in relation to why such eating disorders occur, is what

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is creating or perpetuating the causes for these eating disorders, or for example, what is creating or perpetuating the feeling in girls that they are not good enough, enough for them to stop eating.

It can be a harmful act of power to go aga

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nst ones biological need, to continually refuse food when you are hungry and your stomach is churning. However, this act of power is often all that many women and girls with eating disorders feel they have in their possession, or are able to ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

press. The idea or behavior that starving oneself is a positive act of power, rather than a negative one is made visible in the perpetuation of eating disorders, an idea in which to affect women all across the globe in such large proportions ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

obviously been created by some very influential cultural forces, rather than by some individual girls own feelings. It is evident, when you observe television programs, magazines and film clips that these influential cultural forces, ones that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

most people in western nations are exposed to on a daily basis, project images of how women should look, feel, dress, behave and of course eat. Sex appeal and attractiveness is an intelligent and influential marketing strategy that is used to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ncrease product and program popularity among consumers, but the messages that are being communicated to audiences must be considered.

It's quite easy to blame individuals who suffer from eating disorders for their own problems, but what people

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

should understand is the problem often does not lie with the individual or their life style. It often lies with the popular culture expressed through the media and what individuals are constantly exposed to. Women and young girls are being des

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ensitised to images of unnaturaly skinny models in the media, and those images then become accepted and normalised to a standard that expresses what all women should look like to be considered attractive, harmful standards that many try and liv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

up to in order to feel ‘normal’ and accepted in society. What many film clips, magazines, advertisements and movies fail to portray, is the complex and unique dimensions that make up a woman, and instead, concentrate on appearance and sex appe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al rather than the originality of spirit.

The over simplified representation of women in the media as sexual objects or products has reduced them to conventional artefacts that exist to look beautiful, thin and sexy for the outside world to lo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

k upon. It is the dominant cultural forces of today that create and perpetuate the causes for eating disorders in women and young girls, where women are constantly being typecast into a sexual role by the media, and this is harmful to the thoug

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ht patterns of viewers and consumers of all ages, because it suggests that a woman’s value lies only in her sex appeal. The average woman is not a size six or six foot tall. What people are seeing is the finished product, a creation, of what th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

media portrays a woman should look and behave like, rather than the image of a ‘real’, ‘everyday’ woman. The type of sexual attractiveness used in media and advertising is conveying the wrong messages to people around the world. It is casting

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a sexual mould for women to be set in, and conveys that a woman’s worth is valued only in her sex appeal.

These negative messages are creating insecurities, lack of identity, low self-esteem, and a feeling of ‘not being good enough’ in women r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ght from a young age, messages that need to be challenged, ignored and changed in order to combat their power in perpetuating eating disorders around the world. Women and young girls need to be taken out of the exposure of harmful messages, and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be opened up to positive, encouraging and true messages that state how women and girls are beautiful because they are beautiful, that they are good enough, because they are good enough, and that they are worth more than they could ever imagine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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