E-Articles - Health and Fitness

If you are accustomed to the major brand names of contact lenses such as Acuvue, Bausch and Lomb, and Ciba, you ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y be surprised to receive a prescription for a brand that you have never heard of before. However, with patients

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

aving more options about where to buy their contact lenses than ever before, more doctors are turning to private l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

abel contact lenses.

The advantage for doctors is clear – it is much more difficult to find alternate sources to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uy a private label brand than a mass market brand like Acuvue. This means that more patients will buy directly fr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

om the doctor’s office, increasing the doctor’s profit margins.

However, as a patient you should be wary of such

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ractices. Many private label brands are unable to compete with larger companies when it comes to technology advan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ces. New materials that improve contact lens comfort and health are likely to be unavailable with private label b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ands.

Furthermore, many contact lens cleaning solutions are designed to work with specific brands. If you have a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

private label brand, you might have difficulty finding a compatible solution at a reasonable price. This coupled

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with the fact that the lack of competition makes most private label brands more expensive means that you could be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aying significantly more for an off-brand prescription.

So what do you do if your eye doctor prescribes a brand t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat you’ve never heard of?

First, ask your eye doctor for an explanation. Why did he or she choose that particul

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r brand? Is there a technological or financial reason for prescribing a private label lens? What advantages does

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

his choice have for you?

Secondly, look at your prescription to see if any alternative brands are listed. Altho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gh government regulations demand that contact lens prescriptions are filled with the brand that the doctor specifi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es, there is an exception. Contacts made by mass market companies like Acuvue and sold under different names for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rivate label branding can be substituted for the name brand. That means that you might still be able to shop arou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd for a better price.

If your eye doctor is not able to give you a good reason for accepting an off-name brand,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd you are not able to substitute lenses, ask him or her to change your prescription to a more common type of lens

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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