E-Articles - Health and Fitness

The demand for massage therapy services is growing. According to the May 2006, "Massage Therapy Fast Facts" provided by the Associated

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Bodywork & Massage Professionals (ABMP), highlights the following facts:

* Consumers receive approximately 120 million to 135 million

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

massage sessions annually, making massage therapy a $7 billion to $10 billion industry.

The American Massage Therapy Association (AMT

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

A) highlights in its "2006 Consumer Survey" dated October 23, 2006 states that "Massage therapy has been a growing trend in American cu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ture, which 39 million American adults - more than one out of every 6 - getting a massage annually."

Why is there a significan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t demand for massage therapy services? According to the same AMTA survey, "While relaxation (26 percent) is still a motive f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or Americans integrating massage into their routines, using massage therapy for medical purposes (30 percent) such as injury recovery,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pain reduction, headache control, and for their overall health and wellness, is even more prevalent."

Does massage therapy pro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ide a chance to satisfy? A need or want? Both physiologically and physically, massage therapy satisfies the needs and wants

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of the customer. Some areas that massage therapy addresses are listed below:

Physiological:
* Need to feel secur

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e
* Need for love
* Need for esteem & status
* Need to be yourself; "to be your own person"

Physical:

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
rong>* Freedom from fear
* Acceptance & a sense of belonging
* Respect, to be somebody, recognized place in society
* T
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
recognize and accept yourself as you are

Identifying what makes your product human will aid you in developing the emotional feeling t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hat will make your product (and everything that surrounds it) memorable . This is what will make your brand have staying power in the m
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
inds of your customer.

Focus on emotions, not intellect. Emotions are the gateway to making a buying decision. Zig Ziglar, a world-ren
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
owned sales trainer, explains, "People usually buy on emotion and then they justify it with logic." Therefore, appeal to their emotions
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
first and foremost.

Benefits are the language of emotion. Features are the language of logic. Even people who insist they buy logicall
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y or based on features do so because that's what makes them feel better.

If you are excellent in helping to relieve a specifi
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
c element, you should advertise this benefit and then describe the features of your therapeutic massage. Advertising in this manner wil
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
l help you to reach those that are specifically seeking your services; avoids confusion of what you offer; and increases your clientele

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Articles - Identifying the Viability of Your Massage Therapy Product

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