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Let's face it, communication is important. When we don't have a healthy form of it—all of our relationships suffer including personal and professional. Conflict is inevitable even in the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

best of relationships so we have to know how to communicate during the difficulties we experience while in conflict with someone. Here are some things to keep in mind:

There are many s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

yles of contact that people have with one another when communicating during a conflict of sorts. Below we will illustrate to you two styles in particular. They are: “Collaboration” and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Obliging.” An individual with a knowledge of these styles can select the style most appropriate for a specific conflict. It is also possible, once a style is identified, to better unders

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and the motivations of others during conflict.

1. Collaboration: Collaboration is the win/win conflict management style. Individuals who choose this style seek an exchange of informatio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n. There is a desire to examine differences and reach a solution that is acceptable to all parties. This style is typically associated with problem-solving and is effective when issues a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e complex.

The collaborative style encourages creative thinking. Developing alternatives is one of the strengths of this style. Its emphasis on all parties synthesizes information from

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ivergent perspectives. However, it is not an effective style when a party lacks commitment or when time is limited. Collaboration takes time. It can be a frustrating style during higher

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

evels of conflict when reason and rational considerations are often overshadowed by emotional commitments to a position.

The collaborative style rallies people to find solutions to comp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lex issues. It is excellent when people and the problem are clearly separate, and usually fruitless when people really want to fight. The collaborative style can be a positive motivator

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n brainstorming or problem-solving sessions. Just be sure everyone with an interest in the situation is included.

Phrases you can use to trigger the collaborative conflict management st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

le include:

"There seems to be different opinions here, let's get to the bottom of this." or, "Let's get several people from each department together and discuss the options."

2. Oblig

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng: Obliging, also called placating, is another style of conflict management. Obliging places a high value on others but a low value on self, perhaps reflecting an individual's low self

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

esteem. It's also a strategy that can be used to deliberately elevate another person, making them feel better about an issue. use of obliging by raising another's status is useful, espec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ally if your position within the company is not a politically precarious one.

This style is useful if a manager is unsure of a position or fears a mistake has been made. By using the ob

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iging style, the manager passively accepts the power of others, buying time to assess situations and survey alternatives. The obliging style gives power to others. If you've got expendab

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e power, it can build trust and confidence in others. If you are secure in your position, it can be used as a method of delegation.

Phrases that signal the obliging style include:

"I d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on't care, whatever you want." or, "You're the expert, what do you think?"

These two easy ways of communicating can ease tensions in both personal and professional altercations. Having

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

few techniques to smooth over the hard times of conflict, can be a win-win for everyone!

Sandra L. Brown
Psychotherapist & Author
www.HowToSpotADangerousMan.com
www.Saf

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Relationships.com
www.WomenWhoLovePsychopaths.com
www.DateBetterWomenNow.com

This article is free to use as long as the article is kept as is and the BIO and URL are utilized

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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