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1. Use Appropriate Promotion

Problem: Your marketing promotion activities must be relevant to your target market.

Solution: Select the promot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ional activities you like doing from this list: networking, presenting, writing articles, creating an information product, running teleseminars and writing special reports. <

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

/i>

2. Make a Niche your Own

Problem: Many coaches miss out because their services are undifferentiated. But when you find a market niche, all your ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rketing activities have much more impact.

Solution: Examine two areas – you and your strengths and what potential market will value them. What do others tell you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re your key strengths? And what market will value these strengths?

3. Reach Out to Your Prospects

Problem: No marketing will be successful if you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are not visible to your target market.

Solution: Where do your target market meet up online and offline? Sign up for online forums and join relevant offline assoc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iations. Get involved and be seen!

4. Explain Your Benefits Succinctly

Problem: If you cannot succinctly explain the benefits of your service to y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our market, they will not see a reason to buy from you.

Solution: Ask your target market what they most value from you. Ensure that you establish what their bigge

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t problems are.
Ensure your coaching services are oriented to resolving those problems. And remember to communicate this in your potential clients' language!

<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>5. Educate Your Prospects

Problem: Prospects are often unsure of what coaching can offer them. They need to be in no doubt what you can do for them.

So

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lution: Prepare an elevator speech along the following lines:

"As a coach working in the ___________ market, I work with ________ clients who are having ______

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

__ problems and want to _________. In doing this, we typically cover ________ , _________ and _________ ."

6. Eradicate Personal Blockers

Problem:

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Get rid of anything that gets in the way of you marketing effectively. This could be limiting beliefs, lack of personal organisation or even procrastination.

Solution:
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
b> Identify your personal blockers, and put together a plan to eliminate them.

7. Outsource Low Value Tasks

Problem: Even experienced coaches of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ten have insufficient time to deliver their services AND to market effectively. Examine all the marketing activities you perform.

Solution: Outsource low-cost, re
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
petitive activities and focus your time on delivery and your high-value marketing activities.

For those coaches wishing to examine this area in more depth, I have an art
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
cle in www.ezinearticles.com called "Finding Time For Marketing! - How To Have Time To Market As Well As Deliver Your Coaching Services

Taking Action

Having r
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ead this article, which are the points that most relate to you?

Ask youself, am I going to take action as a result of this article?

If the answer is "Yes!", then consider t
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
he following action questions.

1. What one thing can I begin today that will help resolve my marketing problems?

2. What three actions can I take this week
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
that will move me closer to making my marketing more effective?

3. What resources, if any, will I need to accomplish this?

4. Do I commit, now, to taking those actions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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