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Where are your ads being displayed?

The Untold Secret Of Pay Per Click Advertising:

An often misunderstood reality of Pay-Per-Click advertising is that many times you can't determine

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

where you ad will be displayed once you sign-up with one of the PPC Search Engines. In the incestuous world of online advertising, companies are often simultaneously competitors and p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rtners. This is never more true than in the case of Search Engine Advertising.

Even The Big Guys Do It:

If the Pay-Per-Click program you're using is from one of the major brands that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

has it's own consumer search destination site (Google, Yahoo, Lycos etc,) it's a little easier to tell where your ads will show up. However, even if you're working with the major play

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs, your ads won't be limited to the Search Engine you signed up with. For example, Google has agreements with Lycos, Ask Jeeves, AOL, and other lesser known brands, to display ads fro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the Google AdWords program. Yahoo has relationships with MSN, and CNN.Com to display ads from its Overture Pay Per Click Program. Lycos owns HotBot.Com and has partnered with affiliat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es outside its network to increase the distribution of ads from the Lycos AdBuyer Pay Per Click program.

Distribution Strategies Of Smaller Search Engines:

Once you go beyond the maj

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r Pay Per Click Advertising programs it becomes increasingly difficult to know where your ads will appear. Most of the second tier Search Engines rely exclusively on networks of unknow

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n sites for their distribution. FindWhat.Com, Kanoodle, Enhance and Search 123 don't operate sites that consumers use to search the web. Because of this they have developed relationshi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s with thousands of smaller sites to display ads from customers who sign up for their Pay Per Click programs.

Affiliate Traffic Isn't Necessarily Bad:

Just because a Pay Per Click Ad

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ertising program doesn't have its own search site to drive traffic doesn't necessarily mean that the traffic is of lesser quality. Like everything else when it comes to a successful PP

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

C Advertising campaign, the key is to track and analyze results on a daily basis. Set-up independent tracking URL's for each PPC Search Engine you are working with, or use a third part

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tracking tool like Atlas One Point to track how many clicks you're getting from each Search Engine, and how much of the traffic is converting into sales.

Can You Cherry Pick Affiliat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es?

As a rule, most Search Engines won't divulge the list of affiliates they are working with to display your ads. Even if you are able to determine which affiliate sites are converti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g better for you than others, the Search Engines generally won't allow you to cherry pick which affiliates will display your ad. However, some Pay Per Click Search Engines like Google

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llow you to opt out of their affiliate network.

Conclusion:

Driving traffic by displaying ads across a network of affiliate sites is a fact of life for Pay Per Click Search Engines.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

It's not necessarily bad, but it is something you need to be aware of as you analyze which PPC Search Engines to use, and which ones perform. By displaying your ad on affiliate sites y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur marketing message is put in front of more people who are looking for the products you sell. The downside is once you move beyond the big brands and venture into the vast mysterious

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

world of affiliate networks, there is a chance the quality of your traffic will decline. As long as you monitor your traffic sources for volume, and conversions, and adjust your campai

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ns accordingly you should be able to benefit from the increased distribution affiliates provide, while maintaining the profitability metrics for your Pay Per Click Advertising campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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More than 500 managers and executives in the electronics hardware and design sector, many from electronics contract manufacturers and technology original design manufacturers (ODM), were recently polled in an online survey which presented numerous questions and various business perspectives and scenarios for commentary and ranking.

The internet money making game is a tough racket. Everywhere you go, you see people advertising for products that cannot possibly live up to what they promise. There is a lot of money to be made by doing that, by becoming a part of the con.

I love AdWords. There are many reasons why, but you know what my favorite thing about AdWords is? It's the fact that I can see results quickly from my efforts.

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